In any Business activity:
FMCG (Fast Moving Consumer Goods)
Distribution /Retail
Banks and Inssurance Companies
Telecommunication
Perfumes and Cosmetics
Pharmaceutical Industry
Hotels and Catering
Real Estate
Etc.
Through various methodologies and techniques available:
Qualitative
Focus Groups; In-depth Interviews; Dual Interviews;
Mini Focus Groups; Ethnographic Studies; In-store interviews;
On-line Focus Groups
Quantitative
Face2Face Interviews; Telephone;
On-line; Hall Test; In-store
